Experience
experienced designer bridging design and engineering, translating research into wireframes led design for 3 products worked on internal tools shipped 12 features ran research sessions
Case studies
Checkout RedesignAcme Storefront · Product Designer · 8 weeks · 2025
- Acme was losing a third of buyers at checkout. The flow had five steps, no guest option, and errors that only showed after submitting.
- Audited the funnel and watched 12 session recordings
- Cut checkout from five steps to two
- Added guest checkout and inline validation
- A/B tested the new flow against the old
- Cart abandonment dropped 32% and completed orders rose 21% in the first six weeks. Support tickets about checkout errors fell by half.